There are very few of us that don’t walk around with at least one credit card these days. They certainly do have their conveniences. What I find alarming is the sheer numbers of folks that have had their credit card information compromised, or even stolen. It’s gotten to the point where every time I hand someone my plastic, I find myself eying them up with unfounded suspicions. Heck, its almost enough to make me want to start carrying cash!
If you’ve ever felt the same way, you have to check out Apple Pay, a brand new way of exchanging money that will change how you pay, with this new, cool and contactless payment system. With unique security features that are built right into the devices we all already have with us every day, you can use your iPhone, Apple Watch, or even your iPad to pay in a safe, easy, and confidential way.
Apple Pay combines Apple’s hardware, software and services to create the unique and intuitive experience you’ve come to expect from Apple. You simply register a credit or debit card with Apple Pay, and the actual card numbers will never be stored on the device, or even on the Apple servers. Instead, a unique Device Account Number (or DAN) is assigned, encrypted and securely stored in the Secure Element on your device. Then, each transaction will be authorized with a one-time unique dynamic security code, instead of using the security code from the stripe on the back of your card.
Apple Pay is easy to set up and you will still qualify for all the rewards and benefits offered by your credit and debit card companies. Soon you’ll be able to simply hold your iPhone near the contactless reader while keeping your finger on the Touch ID, and you wont even have to look to see that the transaction is complete, a subtle buzz and vibration lets you know the deal is done. Apple Pay is rolling out now in Manhattan, Washington, D.C., Chicago, Los Angeles and San Francisco, with additional markets being announced in 2015. So may stores, so little time.
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